X updates its terms, files countersuit to lay claim to the ‘Twitter...
Overview
Elon Musk’s X is updating its Terms of Service to indicate it still lays claim to the “Twitter” trademark The move to add this detail to the company’s terms follows an announcement from a Virginia-based startup, which recently filed an application to trademark the term “Twitter ” The startup, Operation Bluebird, claims that X had abandoned the brand “Twitter” by renaming its social networking service “X
Why This Matters
Patent and Trademark Office filed on December 2, the startup pointed to a post from X owner Musk on July 23, 2023, which proclaimed that the social network would soon “bid adieu to the twitter brand ” X is now challenging that claim with a countersuit of its own (A copy of the filing was shared with TechCrunch via IP trademark law firm Gerben IP; it’s not yet showing in PACER as of the time of publication
Key Insights
) In the filing, X says that it continues to exclusively own the Twitter and Tweet trademarks and the bluebird logo
Since filing its petition for cancellation, Operation Bluebird has been collecting potential user sign-ups for its own social network at a website named Twitter
Industry Impact
This development is expected to influence the technology industry, highlighting ongoing changes in innovation, competition, and adoption.
Final Thoughts
As the technology landscape continues to evolve, stories like this demonstrate why staying informed is increasingly important.
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