Hollywood’s Labor Unions Respond to Disney’s Dystopian New AI Deal
Interestingly, yesterday, disney announced an alliance with openai that will allow over 200 of the company’s characters (including some from pixar, marvel, and star wars) to be hoovered into the sora video platform and chatgpt imagery Experts suggest that we knew disney was planning on plunging into the realm of generative ai—alongside its current lawsuits against ai companies it doesn’t have deals with—but now it’s official In recent developments, as hollywood lets this unsettling latest step into dystopia sink in, both of the industry’s major labor unions have released statements in response In recent developments, the deal does not cover actors’ likenesses or voice rights, but sag-aftra, which made a point of addressing ai concerns during its 2023 strike and has continued to be vocal on the issue, still sounds rightfully worried and includes a promise to stay vigilant in its message This highlights that you can read the union’s full statement on its website, as well as below: “sag-aftra will closely monitor the deal and its implementation to ensure compliance with our contracts and with applicable laws protecting image, voice, and likeness In recent developments, sag-aftra members are very focused on the rapidly expanding use of intellectual property and individuals’ likenesses and voices by generative ai tools, and sag-aftra remains vigilant about any such uses Interestingly, we acknowledge disney’s and openai’s independent outreaches to us on this matter and their assurances that they will meet their contractual and legal obligations to performers and continue to implement systems to ensure ethical and responsible use of this technology In recent developments, this comes after months of frank discussions between sag-aftra and openai about the protection of performers
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