OK, what’s going on with LinkedIn’s algo?
Experts suggest that one day in november, a product strategist we’ll call michelle (not her real name), logged into her linkedin account and switched her gender to male In recent developments, she also changed her name to michael, she told techcrunch According to reports, she was partaking in an experiment called #wearthepants where women tested the hypothesis that linkedin’s new algorithm was biased against women Experts suggest that for months, some heavy linkedin users complained about seeing drops in engagement and impressions on the career-oriented social network According to reports, this came after the company’s vice president of engineering, tim jurka, said in august that the platform had “more recently” implemented llms to help surface content useful to users According to reports, michelle (whose identity is known to techcrunch) was suspicious about the changes because she has more than 10,000 followers and ghostwrites posts for her husband, who has only around 2,000 This highlights that yet she and her husband tend to get around the same number of post impressions, she said, despite her larger following In recent developments, “the only significant variable was gender,” she said
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