Study shows Instacart may be charging some shoppers 20% more for th...
Overview
A recent study published by Consumer Reports alleges that Instacart has been conducting AI-led dynamic pricing experiments that, in some cases, are drastically inflating the cost of certain products CR and its research partner, Groundwork Collaborative, found that the delivery app was conducting these experiments at the platform’s retail partner locations—places like Kroger, Albertsons, Costco and Safeway In some cases, consumers were paying as much as 23% more than other shoppers for the exact same product, the report says
Why This Matters
The software involved in the experiments, Eversight, is a SaaS product that offers grocers a retail pricing suite designed to “unlock revenue growth” and capitalize on “pricing solutions that scale your pricing strategy and uncover optimal prices your customers expect ” Instacart discloses on its Eversight page that some shoppers “may see slightly higher prices” than others However, as previously noted, some of those price hikes seem slightly higher than “slightly higher
Key Insights
” A 23% price hike isn’t exactly chump change
When reached for comment, Instacart referred TechCrunch to a previously released statement in which the company noted that “just as retailers have long tested prices in physical stores to understand what resonates with customers, a small subset of our retail partners – 10 U
Industry Impact
This development is expected to influence the technology industry, highlighting ongoing changes in innovation, competition, and adoption.
Final Thoughts
As the technology landscape continues to evolve, stories like this demonstrate why staying informed is increasingly important.
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