Why Social media follower counts have never mattered less, creator economy execs say Is More Dangerous Than It Looks
What Is This About?
Overview
As social media becomes increasingly reliant on algorithmic feeds, creators are navigating a new normal: Just because you post something doesn’t mean your followers will see it “I think that 2025 was the year where the algorithm completely took over, so followings stopped mattering entirely,” LTK CEO Amber Venz Box told TechCrunch This isn’t news to creators – Patreon CEO Jack Conte has ardently banged this drum for years – but throughout the year, the industry at large has reacted to this phenomenon in different ways, from the influencers to the streamers
Why This Matters
According to the executives that TechCrunch spoke to about the near future of the creator economy, creators are finding new ways to harness and cultivate their relationships with their followers – some acting creators as a salve to AI slop, while others creators are flooding the zone with a new form of slop themselves Box’s company, LTK, connects creators with brands through affiliate marketing, where creators earn commissions on products they recommend Since this business model is centered around affiliate marketing, it only works if people retain trust in individual creators
Key Insights
It could be an existential threat if the relationship between creators and their audiences continues to fragment
But through a study commissioned from Northwestern University, LTK found that trust in creators increased 21% year-over-year, which was a pleasant surprise to Box
Industry Impact
This development is expected to influence the technology industry, highlighting ongoing changes in innovation, competition, and adoption.
Final Thoughts
As the technology landscape continues to evolve, stories like this demonstrate why staying informed is increasingly important.
Why This Matters Right Now
This issue is becoming increasingly important as cost, risk, and long-term impact are drawing attention from businesses and users alike.
Real-World Impact
In real-world scenarios, this development could influence decision-making, technology adoption, and competitive positioning.
Risks and Limitations
Despite its potential, there are concerns related to scalability, security, regulatory challenges, and hidden costs.
Final Thoughts
Understanding this topic early can help readers make informed decisions and prepare for what comes next.
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